£12.2 Billion A Year
Do you want a share of that?
That’s what the UK Disability sector is worth.
Is your Business Disabled accessible? If not you are missing out.
How would you like a share of that £12.2Billion pound market its easy, and by paving the way for disabled you pave the way for everyone. Too many Businesses are not even accessible yet alone suitable for disabled people to enjoy spending time in your establishment, let alone to spend their cash.
If I said you are throwing 20% of your turnover down the drain, would you be upset at that thought? Because that’s basically what you are doing by not being disabled accessible.
By opening your building up to the disabled community you are allowing the Worlds largest Minority to be included in society, and
It doesn’t need to be expensive, start by sorting out the entrance in a lot of occasions it’s just a ramp that needs putting in place. or even turning down the music a couple of points. because after all not all disabled people are in a wheelchair.
If you are planning any major store refurbishments think about better toilets that cater for disabled, after all it is also a legal requirement now.
When your planning your layouts think about people moving around in self-propelled wheelchairs as well as electric. they need room to manoeuvre but also not to run over other people’s toes. Think about tables that are suitable for wheelchair users but also non disabled can use together.
Don’t forget your opening your store, restaurant, bar etc. to everyone and this makes good business sense as it gives you to the ability to increase your turnover by as much as 20% because that the market sector you have not catered for before.
After all the hard work you have done to make the physical changes you need to educate your staff, because they are the ones that ensure the disabled community return time after time. They need to understand that disabled customers are equal to any other customer and should be treated with the same level of respect and quality of service you would expect. They need to understand that disabled people can think and feel for themselves and want to be treated equally.
I recently learnt how a Major Luxury Car dealership lost a Million Pound plus order for a fleet of cars. A Company Director who happened to be in a wheelchair visited there local dealership to order a fleet of Cars for their company and an overzealous mobility sales Person wrongly assumed the Customer had gone in there for a Motability Scheme Vehicle. Never judge a book by its cover springs to mind, because it’s important to understand your customer and their needs, and the same applies to a disabled person never assume.
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